The hook is straightforward: “Social networks can be addictive because they contain several elements that appeal to us: first, access to information from other people we know, admire, or who we’ve been told about. We are curious by nature, and this arouses curiosity. Social media detox helps
It also provides access to the information we need, immediate contact with other people and constantly changing entertainment”, says a psychologist specializing in emotional dependence and self-esteem. She also advises on her Instagram profile, where she has 126,000 followers.
Instagram completed a decade, transformed into a social network capable of influencing and shaping the behavior of its users, as the documentary explains. We outlined a profile of the people most likely to become addicted: “Between 16 and 38 years old.
The group at most significant risk is usually that of adolescents due to this need to seek newness and to feel recognized and part of the group due to their age. They become addicted thanks to immediate gratification, positive encouragement, and imminent reinforcement.
These are profiles with a particular psychological vulnerability, such as the search for strong emotions, impulsiveness, intolerance to frustration, or even people who already have a previous clinical problem of low self-esteem, rejection of their person, excessive shyness, the need for approval. In these cases, in addition, addiction to social networks can represent an escape route for not confronting the changes that need to be made in your life to be able to address these problems”, explains this psychologist.
Twitter, in turn, is based not so much on teaching the perfectly edited side of life but on expressing their own opinion to the world. People can pitch an idea: if you get embraced, you become a star for a moment, making us feel important (or allowing us to argue if that’s what you like); if no one comments, it doesn’t matter either; we fall into an infinite cyber universe of which we can continue to feel part of. The scroll can be eternal.
Since it is a social network where the content is usually short, there is a feeling of continuing to try to satisfy the need for other answers or other news that might please us more or satisfy us more. It generates an urgency to keep getting informed. The most common profile is usually people between 18 and 44 years old.